BRAND OVERVIEW
Yun Nam Hair Care is the pioneering
hair care company in Malaysia utilizing organic Chinese herbal remedies to
solve typical hair problems such as hair loss, greying hair, limp hair,
dandruff and excessive hair shedding.
Yun Nam has shown that they possess
the key formula when it comes to using 100% natural herbs to provide the
customers with permanent hair care solutions, and are well equipped with the
professional expertise needed as well as top quality customer service.
To date, Yun Nam Hair Care has lived
up to the reputation they're widely touted for; their trademark remedies and
herbal treatments have seen a recovery rate of 98.7%.
MEDIUM
& PLATFORM
The medium that will be used to
advertise Yun Nam Hair Care is an offline interactive advertisement.
The chosen platform of this
interactive advertising idea would be indoor/outdoor automated sliding doors to
advertise the Yun Nam Hair Care. Automated sliding doors can easily be found at
shopping mall. It is widely use in almost every shop building. Needless to say,
every people had gone through it several times per day. The advertisement is
aimed to get people to notice the brand repeatedly and what other platform that
can be seen repeatedly in a day than an automated sliding doors. The platform
will instil awareness to people about the brand repeatedly as people use go
through the doors every day.
For the execution, a picture of a
person will be pasted horizontally on the sliding door itself with the picture
of his hair on the left side and his face on the right side. It is divided into
two to give an illusion of the hair getting away from the person as the people
walk by the doors to get through. There’s also a text that will be pasted also
that say “Scared Of Losing your Hair?” and also there will be a logo of Yun Nam
Hair Care pasted at the bottom of the automated door.
RATIONALE
The rationale for using Yun Nam Hair
Care as the brand for this interactive advertisement is because although it is
known worldwide and has many outlets in Malaysia, there’s a lack of
advertisement created for the product besides television and radio commercial.
Also, not many people are aware of the brand itself. The advertisement is also
created to instil awareness to the people about the brand. This advertisement
would help to increase the brand customer and profits.
An indoor/outdoor automated sliding
door have been chosen as the platform to advertise the brand as every of the
brand store is situated inside a shopping mall. As we all know, automated
sliding doors is widely used as an entrance to a shopping mall. By doing this,
not also it will attract the people first thing before going into the shopping
mall, but also give some exposure to other people whose oblivious about the
product as well because every people have to go into the shopping mall via the
automated doors.
The daily usage of planting an
advertisement on the sliding doors will result in a high impact of rate to the
people who walk through it. Basically the pedestrians will see at least 4 times
the advertisement per visit. This is only for the main entrance of the
building. There’s also a lot of automated sliding doors via the parking lot of
the malls itself so planting this advertisement at every automated doors in the
mall will make people aware of the brand.
DESIGN
BEFORE
 |
| Automated Sliding Doors at Setia City Mall |
AFTER
When Closing
When Opening
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