CIMB Flexi Card (Advertising Execution For Print Advertisement)

 

Designer of the advertisement: Izzuddin Arudin. Click here to go to his blog.

Copywriter : Me and Izzuddin Arudin


Design For Newspaper Advertisement

 

Text :

•Headline highlighting the first feature/benefit of the card which is reward point.

•Supported by well elaborated body copy explaining on how user can gain the reward point.

•Call to action asking readers to get the card immediately. 

Visual :

•Young female with shopping bags (rewards) holding the card with a smile.

•Showing the image of happy and exciting shopping experience.

•

Color :

•The official color of CIMB (red)

•Color selected is perfect to make the text outstanding.

 

Text :

•Headline highlighting on the need of the target group to learn on spending smart.

•Supported by well elaborated body copy explaining on how the target group can learn on

planning their spending at the young age.

•Call to action asking readers to get the card immediately. 

•

Visual :

•Emphasizing the picture of the card with a similar design from debit/credit card.

•To make it look less childish because teenager wants people to think they are mature

enough.  

•Young female (popular celebrity) wearing school uniform.

•The model holding only two shopping bags to show she is smart enough to plan on her

spending.

 

Text :

•Headline highlighting the discount that the user can get discount whenever they use the

card.

•Supported by well elaborated body copy explaining on how they can get the discount.

•Call to action asking readers to get the card immediately. 

Visual :

•Young female smiling and holding the card and iPad.

•To show the excitement of online shopping experience and the comfort of doing it at home.

•The logo of the selected online shops that participate in the campaign

Color :

•The official color of CIMB (red)

•Color selected is perfect to make the text outstanding.

Design For Magazine Advertisement

Text :

•Headline highlighting the second feature/benefit of the card which is customize card design.

•Supported by well elaborated body copy explaining on how user can customize their own

card.

•Call to action asking readers to get the card immediately. 

Visual :

•Young male doing a graffiti of CIMB Flexi Card.

•Graffiti is known as the art of expression & very familiar to teenager.

•Manipulating the interest of teenager to catch their attention.

Color :

•The official color of CIMB (red)

•The color that was selected is perfect to make the text outstanding. 

 

 

Text : 

•Headline highlighting the solution of the overspending problem by teenagers.  

•Supported by well elaborated body copy explaining on how they can plan their spending 

smartly.  

•Call to action asking readers to get the card immediately.   

Visual :  

•Young female holding the card and only 1 cloth.  

•To show she can plan her spending well with CIMB Flexi Card.  

Color : 

•The official color of CIMB (red) 

•Color selected is perfect to make the text outstanding. 

 

 

Design For Poster (Outdoor) Advertisement

Text : 

•Headline highlighting the discount that the user can get whenever they use the card.

•Supported by well elaborated body copy explaining on how they can get the discount.  

•Call to action asking readers to get the card immediately. 

Visual : 

•Young male cheering and holding the card and a laptop. 

•To show the excitement of online shopping experience and the comfort of doing it at home. 

•The logo of the selected online shops that participate in the campaign

Color : 

•The official color of CIMB (red) 

•Color selected is perfect to make the text outstanding. 

 

Design For Billboard (Outdoor) Advertisement

 

Text : 

•Headline highlighting the third feature/benefit of the card which is cashless shopping

experience. 

•Headline : Below 8 words (suitable for readers who are in a rush)

Visual : 

•A wallet with CIMB Flexi Card. (without a cash) 

•Not requires a much time to understand. (straight forward)

Color : 

•The official color of CIMB (red) 

•Color selected is perfect to make the text outstanding.

Text : 

•Headline highlighting the smart shopping experience when using the card.  

•Headline : Below 8 words (suitable for readers who are in a rush)

Visual : 

•Young female holding the card and only two shopping bags 

•To show she can plan her spending well with CIMB Flexi Card.  

•Not requires a much time to understand. (straight forward)

Color : 

•The official color of CIMB (red) 

•Color selected is perfect to make the text outstanding.