Sunshine Sakae : Taxi TVC
ADK Tokyo, Japan.
Idea : Great shopping bargain can make you crazily happy.
Concept : A short TVC(Television Commercial) is made where it shows how one person willingly to go through what would be intolerable or unusual and painful mishap, because the great shopping experience put them in such a good mood.
Rationale : The idea of how a great shopping bargain can make a person crazily happy is something that can be related by all shopaholic out there. Not only the TVC is great at getting audiences attention, but it's execution also have make the TVC memorable to all viewers.
Malaysian Idol : Visitor Pass
Idea : Everyone want to be a star.
Concept : A short TVC shows a normal, average security guard suddenly warn the oncoming visitor that he need to have a visitor pass to get on the premises and the security guard did it with singing.
Rationale : The concept of having a security guard to suddenly sing when he is on duty is absolutely brilliant. It really shows that suddenly, everybody want to be a star. The choice of song is also really good as it is catchy and easily memorized by all viewers.
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